News & Update

Can luxury be defined? Certainly, there are vacation stays that tick the luxurious list with their high-end facilities, infinity pools, and incredible locations. However, the luxury vacation market is evolving and in 2016 and beyond simply upscale stays may not be enough. So what do luxury travelers expect from their vacation experience? To begin with, the luxury travel market is expanding. According to Wealth-X, a leading global wealth information and insight business, there is a trend to ‘fly cheap, stay chic’ travel. This means that there is a greater emphasis on spending on an upmarket stay rather than splurging on business class getting to a destination. At the same time, there is greater demand for luxury travelers not just to visit a destination, but to actually experience it. With so many options of what to do, many luxury travelers want somebody else to help them source amazing adventures and fascinating …

UAE’s leading airline, Emirates, and the Tourism Authority of Thailand signed a Memorandum of Understanding on 13th June 2016 in Bangkok, Thailand. The main aim of the agreement is to use the airline’s excellent worldwide network to increase the inbound arrivals of tourists to Thailand. The MoU focuses on growing the major tourism markets such as Luxury Tourism. Under the agreement, the tourism authority and the airline will create a variety of joint promotions that will focus on increasing Thailand’s visibility and tourism. These shared developments will benefit may tourism sectors that include; Honeymoons and Weddings, Sports Tourism, Green Tourism, and Luxury Tourism. The MoU also states that a new route between Dubai and Thailand’s major luxury destinations may be launched. The MoU was signed by Mrs. Rerngronasa Juthaporn, who is the Deputy Governor in charge of International Marketing at the Tourism Authority of Thailand, and Emirates Airline’s Senior Vice …

In 2015, Thailand’s tourism industry hit its highest record ever, with 29.8 million visitors entering the country for travel and business opportunities. This number is a 20% increase from the number of tourists in 2014, and the total revenue of 1.4 trillion Baht is a 23% from the previous year. These statistics are an indication of Thailand as the premier travel destination in the world, attracting droves of international tourists. In 2016, the Tourism Authority of Thailand (TAT) is spearheading a new global marketing campaign, aimed at shifting the emphasis from mass tourism to quality travel experiences. Currently, the country is already enjoying the largest number of international tourists, but the tourism industry plans to position Thailand as a quality leisure destination. With the theme: “Quality Leisure Destination through Thainess,” the TAT’s new tourism branding is aimed at enhancing traveler expenditure by enticing them to stay longer and to improve …