Villa Owners Guide for Marketing - The Luxury Signature

Villa Owners Guide

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One of the things that set the luxury villa experience apart from other accommodation types is its premium bespoke services. This is where your concierge service comes into play. Think of the concierge as your nerve center and an important piece in what makes villa rental customer service special. It plays a crucial role in ensuring that every detail is covered and not a single guest request or need is left unattended throughout their holiday. Say the guest has special requirements when it comes to their diet, or is in need of babysitting services, or would like to book a yacht charter, it is the concierge’s duty to make this happen and to make sure that the guest doesn’t need to worry about such concerns – no matter how big or small. This in turn, ultimately leads to a more satisfying and enjoyable vacation. While a stay starts at the villa, …

2020 was full of unforeseen challenges and events. But it also brought with it something which we did not have prior to the pandemic – fresh and relevant data. Collected and assessed, these statistics may serve as essential building blocks in formulating a strategic approach to the months that lie ahead. Much of the industry has invested hope in the highly-anticipated, post-quarantine revenge travel. And there are recorded facts that may actually support this (as discussed in the following pointers). This would indicate that there will be a readily available market once borders are fully lifted. Given this, the travel industry is led to focus on two general objectives – to be prepared to re-generate business once international tourism resumes. And secondly – to sustain itself until international tourism resumes. The list below aims to provide a data-supported guideline on how we, as a community, can dredge across this deluge …

After shutting down due to the crisis, the travel and tourism industry doors are slowly about to reopen. With travelers eager to get away after a challenging few months, vacation rental owners are also keen to get bookings going again – especially that private villas are poised to become the ultimate accommodation choice beyond the pandemic. A rush of interest is expected and to make the most out of this opportunity, it is vital that if you are a holiday property owner that you are preparing your villa rental for the travel industry reopening. Here are some useful pointers to get you ready: Run a maintenance check To make your villa stand out, check out what condition it is in. Tired looking décor can be easily refreshed with a lick of paint, while minor repairs easily fix wear-and-tear issues. Make sure everything works correctly, that the place looks spotless, and that all appliances are …

As a company that markets and manages bookings of some of the most top-rated luxury holiday villa rentals in Phuket, The Luxury Signature (TLS) makes sure that we have the best allies in all aspects of the business. And in terms of human resources and villa management, KMM Services (KMM) is among the leading service providers on the island as per TLS standard. For many years, KMM has been matching many of our exceptional properties with a professional staff of the same caliber, including villa managers and chefs. For our guests and owners to get better insights about them, TLS sat down with Michael and Kat Marchbanks, the American-Thai couple who founded KMM. TLS: Can you tell us briefly of KMM’s process in sourcing the villa staff? KMM: Over the years, we have developed a reputation for being one of the best employers on the island. We have a lot …

When it comes to hospitality, tourism, and real estate advice, Australian native Bill Barnett is globally recognized. With over 30 years’ experience in Asia-Pacific, he has lived and worked in Phuket in Thailand for close to 20 years. The Founder and Managing Director of Asia-based C9 Hotelworks, he is considered as one of the leading industry experts in the hotel residences sector. Bill took time out of his busy schedule to chat to The Luxury Signature (TLS) and offer his insights into the luxury travel market and look at some of the trends that are happening in hospitality in Thailand, and specifically in Phuket, right now. This is invaluable for private luxury villa owners and would-be owners looking to capture the market as well as interesting for local business owners too. TLS: What are some of the current trends in the hospitality industry in Thailand? Bill Barnett: Thailand, as well …