Villa Owners Guide for Marketing - The Luxury Signature

Villa Owners Guide

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When it comes to hospitality, tourism, and real estate advice, Australian native Bill Barnett is globally recognized. With over 30 years’ experience in Asia-Pacific, he has lived and worked in Phuket in Thailand for close to 20 years. The Founder and Managing Director of Asia-based C9 Hotelworks, he is considered as one of the leading industry experts in the hotel residences sector. Bill took time out of his busy schedule to chat to The Luxury Signature (TLS) and offer his insights into the luxury travel market and look at some of the trends that are happening in hospitality in Thailand, and specifically in Phuket, right now. This is invaluable for private luxury villa owners and would-be owners looking to capture the market as well as interesting for local business owners too. TLS: What are some of the current trends in the hospitality industry in Thailand? Bill Barnett: Thailand, as well …

Any successful travel, tourism, and hospitality business knows that the power of marketing is key and in 2018, the digital dream weavers boosting business are online influencers; social media personalities with a loyal and engaged following. Connecting with an online influencer can capture the attention of your target market so that they want what you have to offer; targeted, relevant engagement through a form of peer-to-peer marketing that comes from a trusted source. If you think about it, designers and jewelers do not request, and in some cases pay, Hollywood stars to wear their brands on the red carpet for no reason. They do it because A-listers can add traction to their promotional campaigns; creating a specific branding image and sending out a strong marketing message. The good news within the travel, tourism, and hospitality business in particular, is that expensive, high-profile influencers are not only not necessary but can …

Is traveling to a remote swimming hole in the middle of a rainforest one of your travel itineraries? Or are you planning on finally taking that Safari adventure and staying at a luxury log cabin located in a national park? If yes, chances are, Instagram has influenced you. People all over the world are traveling more. And one of the main reasons why this is such is due to Instagram; a photo and video sharing social media platform with over 700 million active users worldwide. And it’s played a huge role in affecting travel and the hospitality industry in the past few years. 1. Motivates People to Travel More Almost every active Instagram user posts at least one picture of their travel experiences, sharing images that only invoke envy but creating emotional connections with viewers. And it is these images that motivate people to pack their bags and take that …

Experiential vacations that fully engage holidaymakers are part of a growing travel trend and this means vacationers are expecting far more than simple luxury. The key to delivering just the right elements to create a personalized holiday is the quality and style of customer services. It is true that a gorgeous luxury villa in the most achingly beautiful location whispers sweet nothings to vacationers looking for a special getaway; beckoning with the promise of a relaxed, retreat lifestyle, state-of-the-art facilities, and incredible vistas. However, what really draws in luxury guests is customer services that enable them to be fully engaged in the villa vacation experience.   How customer services can lead to fully engaged villa holiday experiences Politeness, availability, and helpfulness are all par for the course and expected with any quality hospitality service. With a luxury villa vacation rental, guests may expect a personal chef, housekeeping, and a concierge …

Whilst the luxury villa rental market may be select and exclusive, the few properties that make the grade are in a highly competitive club. A gorgeously spacious vacation villa with an infinity pool in a stunning setting is not necessarily enough to attract the crème de la crème of holidaymakers. By defining what your villa USPs are, its unique selling points, you can identify what aspects of your villa to promote in the rental market. To do so, consider every element of your villa and highlight what really makes it stand out.   View, setting, and location How spectacular is the vista from your villa and how is the villa designed to showcase that view? Is your villa surrounded by tropical rainforest, right on a stunning coastline or overlooking a beautiful beach? Is your villa in an upmarket enclave or close to a popular area?     Architecture, design, and …