Villa Owners Guide for Marketing - The Luxury Signature

Villa Owners Guide

Read stories and more...

As a company that markets and manages bookings of some of the most top-rated luxury holiday villa rentals in Phuket, The Luxury Signature (TLS) makes sure that we have the best allies in all aspects of the business. And in terms of human resources and villa management, KMM Services (KMM) is among the leading service providers on the island as per TLS standard. For many years, KMM has been matching many of our exceptional properties with a professional staff of the same caliber, including villa managers and chefs. For our guests and owners to get better insights about them, TLS sat down with Michael and Kat Marchbanks, the American-Thai couple who founded KMM. TLS: Can you tell us briefly of KMM’s process in sourcing the villa staff? KMM: Over the years, we have developed a reputation for being one of the best employers on the island. We have a lot …

When it comes to hospitality, tourism, and real estate advice, Australian native Bill Barnett is globally recognized. With over 30 years’ experience in Asia-Pacific, he has lived and worked in Phuket in Thailand for close to 20 years. The Founder and Managing Director of Asia-based C9 Hotelworks, he is considered as one of the leading industry experts in the hotel residences sector. Bill took time out of his busy schedule to chat to The Luxury Signature (TLS) and offer his insights into the luxury travel market and look at some of the trends that are happening in hospitality in Thailand, and specifically in Phuket, right now. This is invaluable for private luxury villa owners and would-be owners looking to capture the market as well as interesting for local business owners too. TLS: What are some of the current trends in the hospitality industry in Thailand? Bill Barnett: Thailand, as well …

Any successful travel, tourism, and hospitality business knows that the power of marketing is key and in 2018, the digital dream weavers boosting business are online influencers; social media personalities with a loyal and engaged following. Connecting with an online influencer can capture the attention of your target market so that they want what you have to offer; targeted, relevant engagement through a form of peer-to-peer marketing that comes from a trusted source. If you think about it, designers and jewelers do not request, and in some cases pay, Hollywood stars to wear their brands on the red carpet for no reason. They do it because A-listers can add traction to their promotional campaigns; creating a specific branding image and sending out a strong marketing message. The good news within the travel, tourism, and hospitality business in particular, is that expensive, high-profile influencers are not only not necessary but can …

Is traveling to a remote swimming hole in the middle of a rainforest one of your travel itineraries? Or are you planning on finally taking that Safari adventure and staying at a luxury log cabin located in a national park? If yes, chances are, Instagram has influenced you. People all over the world are traveling more. And one of the main reasons why this is such is due to Instagram; a photo and video sharing social media platform with over 700 million active users worldwide. And it’s played a huge role in affecting travel and the hospitality industry in the past few years. 1. Motivates People to Travel More Almost every active Instagram user posts at least one picture of their travel experiences, sharing images that only invoke envy but creating emotional connections with viewers. And it is these images that motivate people to pack their bags and take that …

Experiential vacations that fully engage holidaymakers are part of a growing travel trend and this means vacationers are expecting far more than simple luxury. The key to delivering just the right elements to create a personalized holiday is the quality and style of customer services. It is true that a gorgeous luxury villa in the most achingly beautiful location whispers sweet nothings to vacationers looking for a special getaway; beckoning with the promise of a relaxed, retreat lifestyle, state-of-the-art facilities, and incredible vistas. However, what really draws in luxury guests is customer services that enable them to be fully engaged in the villa vacation experience.   How customer services can lead to fully engaged villa holiday experiences Politeness, availability, and helpfulness are all par for the course and expected with any quality hospitality service. With a luxury villa vacation rental, guests may expect a personal chef, housekeeping, and a concierge …

Whilst the luxury villa rental market may be select and exclusive, the few properties that make the grade are in a highly competitive club. A gorgeously spacious vacation villa with an infinity pool in a stunning setting is not necessarily enough to attract the crème de la crème of holidaymakers. By defining what your villa USPs are, its unique selling points, you can identify what aspects of your villa to promote in the rental market. To do so, consider every element of your villa and highlight what really makes it stand out.   View, setting, and location How spectacular is the vista from your villa and how is the villa designed to showcase that view? Is your villa surrounded by tropical rainforest, right on a stunning coastline or overlooking a beautiful beach? Is your villa in an upmarket enclave or close to a popular area?     Architecture, design, and …

Villa rental owners usually take great pride in their holiday home being labeled as ‘luxury’. But what determines whether a villa is luxurious or not? Is it defined by a universal set of villa rental standards? Or is it all to do with guest experiences and villa property reviews? Luxury may seem subjective but there are objective guidelines and checks villa owners can follow. Likewise, while each guest has their own concept of a luxurious stay, there are broad expectations which apply. Holidaymakers may favor one luxury villa over another for a variety of their own reasons. Personal taste is a major factor, as well as what type of holiday the guests are looking for, where and with whom. 10 Checklist for Owners Luxury is not a strict definition, but owners can rate their villas against our 10 point luxury villa checklist to pinpoint a property’s luxurious features and attributes: …

No matter how appealing your villa is, it is how it is packaged and marketed that really catches the eye and captures the imagination. From the design details to the spectacular location, your villa may be catwalk-ready to parade in front of the luxury villa rental market, but you still need to strut your stuff. Whether you are doing it alone or utilizing the services of a marketing team, in-house or outsourced, being aware of marketing tools can help you flaunt your villa assets successfully. Here’s how: Strategy and Analysis You need a marketing goal, a strategy for achieving that target, and a way of analyzing the results. Marketing campaigns can be multi-faceted, reaching out to would-be vacationers through a variety of paid, earned, shared, and owned media channels. This all-encompassing approach and how each part of your marketing plays out needs to be pre-assessed so that it fits together and …

You have an incredible luxury villa to rent; one that appeals to an exclusive vacation clientele. In other words, they probably want what you have got! But what could stand in the way of successful villa rentals and happy holidaymakers looking for a luxury villa? Your reservation team! The golden gatekeepers of luxury villa rentals are your reservation team. The quality of your reservations staff and villa booking process makes all the difference, and either leads vacation seekers to your villa door. At the same time, a less than high-quality service is the equivalent of slamming the villa door in the face of sales and turning potential vacationers off and away. What villa rental seekers need When holiday goers are booking a hotel, they tend to check out a few details and then simply book in an instant. Luxury villa rental seekers are a little different. There are many more questions …

Long gone are the days when the only choices for promoting your property rental are through the newspaper, word of mouth, or property listings. The age of the internet is here, and nothing has become more powerful than social media when it comes to getting your property rental out there or just about any business for potential customers to see. Social media sites such as Facebook, Twitter, LinkedIn, Pinterest, and Instagram are making waves on the internet, not just for the online community that they build, but also for their tremendous power in helping business thrive in the industry. See our recommended list of must-have social media sites for your property rental business. If you’re still unsure whether or not you should use social media to promote your property rental, here are 5 reasons why you should: It’s Free to Create an Account No other platform can get your advert more …