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Forget backpackers and flashpackers, the hedonistic Gen Y have graduated and are all grown up. Today’s 20-something and early-30s millennials are the biggest generation in history and with many at the peak of their careers and earning potential, their spending power is mighty. Add to this a love of travel, a world view beyond their doorstep, and a thirst for individual vacation experiences that go beyond the cookie-cutter resorts and you have a supergroup of new luxury vacationers.   Millennials generate in excess of USD $180 million of tourism revenue each year, according to the UN. An affluent and aspirational luxury travel market.   Millennials know what they want and understand that life is not simply about accruing for some far off Neverland future. They want to feel alive right here, right now, and to make the most of the ride. Aspirational they may be, but with a quarter of …

Can luxury be defined? Certainly, there are vacation stays that tick the luxurious list with their high-end facilities, infinity pools, and incredible locations. However, the luxury vacation market is evolving and in 2016 and beyond simply upscale stays may not be enough. So what do luxury travelers expect from their vacation experience? To begin with, the luxury travel market is expanding. According to Wealth-X, a leading global wealth information and insight business, there is a trend to ‘fly cheap, stay chic’ travel. This means that there is a greater emphasis on spending on an upmarket stay rather than splurging on business class getting to a destination. At the same time, there is greater demand for luxury travelers not just to visit a destination, but to actually experience it. With so many options of what to do, many luxury travelers want somebody else to help them source amazing adventures and fascinating …

The Pearl of the Andaman, it was Phuket’s natural beauty that first attracted tourists to what has become one of the top travel destinations, not only in Thailand, but the world. Today, Phuket has also become a luxury traveler’s haven for vacationers looking for a higher-end experience. Thailand has long had the picture-postcard appeal of the barefoot-in-the-sand luxury of a paradise scene. However, alongside this natural allure Phuket also promises a memorable stay in style for those looking for an impressive villa holiday rental and some decidedly upscale rest & relaxation. This focus on the luxurious tourist market is set to continue with news reports revealing that there is a tourism drive in this direction. We’ve recently seen a rise in the number of elite clientele requesting to stay in Cape Yamu, on Phuket’s east coast, where some of the most luxurious hotels, resorts, and private villas are on offer.   A …

UAE’s leading airline, Emirates, and the Tourism Authority of Thailand signed a Memorandum of Understanding on 13th June 2016 in Bangkok, Thailand. The main aim of the agreement is to use the airline’s excellent worldwide network to increase the inbound arrivals of tourists to Thailand. The MoU focuses on growing the major tourism markets such as Luxury Tourism. Under the agreement, the tourism authority and the airline will create a variety of joint promotions that will focus on increasing Thailand’s visibility and tourism. These shared developments will benefit may tourism sectors that include; Honeymoons and Weddings, Sports Tourism, Green Tourism, and Luxury Tourism. The MoU also states that a new route between Dubai and Thailand’s major luxury destinations may be launched. The MoU was signed by Mrs. Rerngronasa Juthaporn, who is the Deputy Governor in charge of International Marketing at the Tourism Authority of Thailand, and Emirates Airline’s Senior Vice …

The Luxury Signature, a full-serviced luxury villa rental company with a portfolio of properties in Asia, has garnered the ultimate crown of approval as a winner in the nomination “National Brand of Hong Kong” during the Luxury Lifestyle Awards 2015 Asia.  Honoring the best of luxury, the glittering 9th Annual Gala Ceremony saw more than 250 distinguished guests applaud A-list brands and high-end companies at the exclusive Fairmont Singapore on February 25th, 2016. Luxury Lifestyle Awards is a highly respected luxury-industry competition, attracting participants and nominees from 30 countries, including 9 Asian countries. The 24-karat plated Golden Crown designed awards are internationally regarded as recognition of impressive initiatives and outstanding achievements by winners in the luxury market. Mr. Darrel Bella, Managing Partner of The Luxury Signature, accompanied by the company Director, Mr. Sylvain Roullier, received the award during the prestigious gala ceremony. He reveals that the award is a reflection …

In 2015, Thailand’s tourism industry hit its highest record ever, with 29.8 million visitors entering the country for travel and business opportunities. This number is a 20% increase from the number of tourists in 2014, and the total revenue of 1.4 trillion Baht is a 23% from the previous year. These statistics are an indication of Thailand as the premier travel destination in the world, attracting droves of international tourists. In 2016, the Tourism Authority of Thailand (TAT) is spearheading a new global marketing campaign, aimed at shifting the emphasis from mass tourism to quality travel experiences. Currently, the country is already enjoying the largest number of international tourists, but the tourism industry plans to position Thailand as a quality leisure destination. With the theme: “Quality Leisure Destination through Thainess,” the TAT’s new tourism branding is aimed at enhancing traveler expenditure by enticing them to stay longer and to improve …

Thailand is set to launch a new security system at its airports across the kingdom. The Advance Passenger Processing System (APPS) project, kicked off at the country’s six major airports on 1st December 2015. It is anticipated that by 2016, the project would have extended to 32 airports nationwide. The major airports undergoing the first renovation process include Don Mueang, Phuket, Bangkok’s Suvarnabhumi, Chiang Mai, Mae Fa Luang Chiang Rai and Hat Yai International Airports. What impact will the system have to the Airports? Well, it is hoped that the security system will be elevated to a higher level, thus improving their customers’ experience especially when going through the country’s main gateways- it will be more easy, faster and safer for the travelers to traverse through. The systems main operation module will be based on the immigration segment. It will be able to carry out one-time information scan on the passengers’ …

The National Geographic Traveller Russia recently named Thailand as the Best Beach Destination for 2015. In an awards presentation held on November 18, 2015, Thailand was given the Best Traveller Award by the travel magazine, which was aired on Russia’s TV 24 and broadcasted in some channels of the Commonwealth of Independent States. Related: Top 10 Beaches in Thailand Rated by Trip Advisor 2015 The Award was based on an online poll participated by over 240,000 readers. These readers came from over 90 countries, as well as from 19 Russian destinations and other mass media platforms. The National Geographic Traveller Russia publishes an issue five times each year, has a circulation of 110,000 and a 746,800 total readership. It also recently celebrated its 10th anniversary in the industry and has given this same award to Thailand for a total of five times since its launch. Russians made up the 3rd largest …

Phuket has been chosen to welcome and host the First Superyacht Show ever to be held in Southeast Asia. The Thailand Yacht Show is scheduled in 2016, from 11th to 14th February, at the Ao Po Grand Marina in Phuket. This prestigious event will be organized by SYE Pte Ltd. – the same company that hosts the annual Singapore Yacht Show. The first Thailand Yacht Show aims to promote Phuket as a central hub for superyachts in Asia. This mega yacht show was initiated after the superyacht has been legalized in Thailand for the first time. The prestigious 4-day event promises to welcome potential buyers and charter brokerage community to gather in Phuket. The superyacht venue – Ao Po Marina – can accommodate up to 260 yachts and 100 m plus in length. The superyacht show will also feature smaller yachts and boats – both new and pre-owned. Visitors to …

Phuket has long known to the world as one of the best beach destinations due to its pristine tropical nature, hospitable hosts and vast arrays of water sports activities and budget-friendly accommodation. What many people don’t know, however, is that Phuket is also the principal host for a luxury sports activity called the Regatta which simply means a series of boat or yacht races. In the past five years, the regatta has made Phuket earn its place as a world-class tourist destination because of this exciting sports activity held at the middle and the end of each year by distinct organizers. Below is the list of this year’s regatta competitions around Phuket. 1. Multihull Solutions Regatta 2015 This annual event engages people who love the thrill of sailing on multi-hull boats in a vast area of deep blue waters stretching to the scenic horizons. Held at the Ao Chalong Yacht Club …