Hirafu, officially known as Niseko Tokyu Grand Hirafu, is the largest and most developed of the four interconnected resorts that comprise Niseko United. Set on Mt. Niseko Annupuri in Hokkaido, it is often the first choice for travelers who want to experience Niseko’s world-famous powder snow.
Its scale is unmatched within Niseko United. Hirafu has the most lifts, the most incredible variety of runs, and the liveliest village atmosphere. Read more as we’ll provide a detailed information about Hirafu in this article.
Location
The resort stretches across the eastern face of Mt. Niseko Annupuri in Hokkaido, from an elevation of about 1,200 meters at the summit down to roughly 260 meters at the base—offering a vertical drop of nearly 940 meters. Its position places it at the heart of the Niseko United ski area, directly connected to the neighboring Hanazono resort on one side and within easy reach of Niseko Village and Annupuri resorts via interconnected lifts and shared passes. This central location makes Hirafu a natural gateway for exploring the entire Niseko region, providing convenient access to more than 50 kilometers of combined ski terrain.
For many, this combination of scale, variety, and accessibility makes Hirafu the most complete destination in Niseko. The ski season begins in late November and typically extends into early May, supported by heavy and consistent snowfall that ranks among the most reliable in Japan. At the base lies Hirafu Village, a lively hub divided into Upper and Lower Hirafu. The upper area sits closest to the slopes, lined with luxury chalets, boutique hotels, and ski-in accommodations, while the lower village slopes gently downhill into a maze of restaurants, bars, shops, and cafes—forming the vibrant social heart of Niseko.
Highlights of Hirafu
Here are the highlights of Hirafu and why it stands out:
Ski Runs & Terrain
Hirafu boasts 22 marked ski runs, connected by gondolas and high-speed chairlifts. Beginners can enjoy wide, gentle slopes, while intermediate skiers can progress to longer trails that weave across the mountain.
What sets Hirafu apart, however, are its advanced courses. Konayuki and Miharashi are well-known for tree skiing and glades, rewarding experienced skiers with both challenge and scenery. With the Niseko All Mountain Pass, visitors can seamlessly access Hanazono, Niseko Village, and Annupuri, expanding terrain options to over 50 kilometers of pistes across Niseko United.
Snow quality is another highlight. Niseko consistently ranks as one of the top destinations for powder skiing globally. In data found in SnowJapan’s 2025 season summary, the region received 1,283 cm of snowfall in 2024, with snow recorded for 95 days at the base. The heaviest single-day snowfall reached 24 cm in February 2025, which confirms the reason why Hirafu is such a magnet for international skiers.
Ski Schools and Rentals
For beginners and families, Hirafu is one of the most accessible ski resorts in Japan. Several ski schools operate here, offering lessons in English and other languages. Group sessions are popular for children, while private lessons are available for more focused learning.
Rental shops are plentiful, with options for online booking to avoid peak-season queues. Many accommodations also partner with equipment suppliers, offering delivery and fitting services directly at the chalet or hotel. This convenience makes it easier to maximize time on the slopes.
Shopping
Shopping in Hirafu combines practicality with cultural charm. The village is filled with stores catering to every skier’s needs—from high-end ski and snowboard shops offering the latest gear and outerwear to rental outlets for last-minute equipment upgrades. Beyond the essentials, boutique stores and specialty shops invite visitors to browse for keepsakes and gifts.
Travelers can discover Japanese ceramics, handwoven textiles, artisanal crafts, and Hokkaido-made delicacies such as chocolates, cheese, and local sake. Convenience stores and small supermarkets also make it easy to pick up daily necessities or snacks before heading back to the slopes. With its mix of luxury, functionality, and local artistry, shopping in Hirafu is as rewarding as the skiing itself.
Dining & Nightlife
Food is an essential part of the Hirafu experience, with more than 50 restaurants, cafés, and bars scattered across the village. The dining scene reflects Hirafu’s cosmopolitan character, where local Japanese flavors meet international sophistication. Travelers can start their evening with a comforting bowl of ramen or sizzling yakitori from a cozy izakaya, then move on to contemporary bistros and fine dining venues that showcase Hokkaido’s renowned produce—such as fresh seafood, wagyu beef, and locally sourced vegetables.
As night falls, Hirafu transforms into one of Japan’s liveliest après-ski destinations. The village glows with warm lights and laughter spilling from pubs, cocktail bars, and lounges. Whether you prefer the energy of a packed bar serving craft beers brewed in Hokkaido or the intimacy of a quiet wine lounge with views of snow-covered streets, Hirafu’s nightlife caters to every mood. Karaoke bars, sake tastings, and occasional live music performances add to the festive winter atmosphere that extends well into the night.
Resort Amenities
Tokyu Grand Hirafu, the central resort hub, has ski-in and ski-out restaurants where you can step off the slope for a quick meal. On-mountain dining options range from casual Japanese fare to international dishes, ensuring a variety to suit different tastes.
At the base, Hirafu Village is where most visitors spend their evenings. The area is compact and walkable, with shuttle buses linking Upper and Lower Hirafu. Supermarkets, convenience stores, and gear shops are all within reach, so daily needs are covered without much effort.
Rest & Relaxation
After a day of skiing, Hirafu’s onsens (hot springs) are the ultimate recovery. Natural geothermal water flows into baths both indoors and outdoors, often with views of Mt. Yōtei or the surrounding forest.
Some popular options include Hotel Niseko Alpen Onsen, which is conveniently located at the base of the slopes; Kanronomori Onsen, surrounded by forest, offering a more secluded atmosphere; and Prince Hotel Hirafu Tei Onsen, featuring outdoor baths with slope views, plus a sauna and relaxation facilities.
Onsens are more than just a way to warm up; they’re an essential part of Japanese winter culture, and Hirafu offers plenty of opportunities to experience them authentically.
Luxurious Accommodations
Hirafu is home to some of the most luxurious accommodations in Niseko. Options range from boutique hotels to expansive private chalets with ski-in access. Many properties are designed with open living spaces, large windows framing Mt. Yōtei, and private onsens for relaxation after skiing.
Concierge services are a key feature of high-end stays. Staff can arrange ski passes, book instructors, schedule in-chalet dining, and even plan excursions to nearby attractions.
For travelers seeking the finest private retreats, a good number of Niseko chalet rentals, and penthouses designed for comfort and convenience are available.
What Makes Hirafu Unique
What makes Hirafu unique is its balance. On the slopes, it offers consistent powder, diverse terrain, and strong lift infrastructure. Off the slopes, it combines vibrant nightlife, rich dining options, natural onsens, and world-class accommodations.
Unlike smaller resorts, Hirafu provides both action and relaxation in equal measure. Whether you’re an advanced skier chasing tree runs, a beginner learning for the first time, or a family looking for a well-rounded winter holiday, Hirafu delivers.
Where Powder Meets Perfection
Hirafu is more than just a ski resort; it’s the complete Niseko experience. With reliable snow, varied terrain, excellent dining, soothing onsens, and luxurious accommodations, it appeals to every type of traveler.
The 2025 lift upgrade adds yet another reason to visit, ensuring that Hirafu continues to set the benchmark for skiing in Japan. For those planning a trip to Niseko, Hirafu remains the best base to enjoy everything the mountain has to offer.
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Featured Image: Powderhounds
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