If you are not yet using social media for your rental property business, you are missing a lot. To start with, you must have a website for your property to get the most benefit of utilizing the social media platform available on the web. Below are some of the most popular and widely used social sites where you can connect with your past, existing, and potential customers, and most especially promoting your property to get more bookings.
Facebook is the undisputed leader of all social media sites to date. With over 1 billion users and growing, it is the most widely used social networking platform in the world. Create a page for your property rental and create one-on-one interactions with your potential clients. For more tips on how to use Facebook for business, click here.
Google is the #1 search engine in the world, with over 1 billion unique visitors per month. Google+ is its social networking platform, where users get to interact with other users by sharing photos, videos, as well as video chat capabilities that will allow you take your potential client to a virtual tour of your property. Google+ also has the best communities where you can connect with like-minded individuals which is the best way to increase your number of followers and engagement with users.
A micro-blogging social networking site, Twitter has over 300 million users and considered to be the SMS of the world wide web. Users get to post short, simple, and straight-to-the-point messages with a maximum of 140 characters, which makes it fast and easy for you to get your ad out there. Use hashtags so users will find it easier to find your property rental. And don’t forget to add your main site’s link to your post. Use bit.ly or goo.gl to shorten your URL.
The premiere B2B social networking site for professionals online, LinkedIn is fast becoming one of the major players in social media. With over 300 million users and targeting options, you are able to reach your target niche done in the most professional way possible. About 91% of B2B marketers report to having acquired clients through LinkedIn.
A video sharing platform, more and more businesses and property owners are finding YouTube as a great way to have online exposure. People want fast and complete information and posting a video on this site makes it easier for potential clients to put a face to your property. YouTube is the 2nd largest search engine next to Google, giving a broad reach with their 1 billion visitors per month. Learn more about video marketing for your property.
Pinterest is a social networking site for the creative individual. With theme-based boards, users get to collect, find, and share beautiful photos based on a singular concept. Get creative and take beautiful pictures of your property and create themes that inspire other users so they can “pin” your photos to their very own boards, too.
Instagram is one of the best platforms for sharing photos and short video clips. It can be ideal to get more awareness that your property exists and share the best moments in the everyday activities. There is no link sharing on Instagram. However, on your profile/bio, you can still showcase your website URL for people to see and visit. The famous feature of Instagram is its ability to enhance photos in many color mode that can make a dull photo become stunning. With over 300 million users as of 2014, you can never go wrong with having an account, start sharing, and connecting.
Tumblr is an online blogging platform with over 100 million users worldwide. You can create your very own blog where you can post valuable content, videos, and photos. Other users can follow you or each other and comment on the site. Tumblr is a great way to build credibility and relationships with audiences even without direct one-on-one interaction.