If you’re looking to get the most out of the promotional power of the internet, it is doing yourself a disservice to ignore the merits of video marketing. Showcasing a villa in this massively engaging and extremely modern manner allows villa owners, agents, and owner representatives a chance to bring the viewer something of a first hand sense of what it is like to experience the beauty of the property first hand. Video content is one of the kings of the internet, easily accessible for viewers and requiring minimal commitment of time or effort.

You might think to yourself that a villa isn’t necessarily something that would benefit from video marketing – but you’d be wrong. Make sure to scroll all the way down to see some samples of our luxury villa videos.

The Incredible Appeal of Video

Video is by far one of the most intriguing and attention grabbing mediums available. Its appeal is universal: across practically all cultures and people, for those who have access to it, video is truly enthralling. Able to engage a wide range of viewers of different types thanks to its easy to digest and highly accessible nature, the inherent appeal in video offers the potential to attract viewers by virtue of the medium who might otherwise have never found their way to your villa.

Instantly Establish Trust

Seeing truly is believing – even on video, the impact of seeing for oneself the villa they have a chance to stay at immediately establishes a sense of legitimacy to the villa owner and a certain “life” to the villa within their imagination. Videos give villa owners a chance to showcase all the finer points of their villa, as well as highlight the staff and build character and trust from the earliest phases. 

Putting it Together

So if you’ve decided to make a video to advertise your villa, how to go about it? Getting some high quality footage of your villa is the first step. It is important not to skimp on this step – there is nothing worse than those “stillframe” videos one sometimes comes across where a series of static images is present as a slideshow and called a “video.” Your video should contain quality footage of animated objects – a great display of the villa, short interviews with staff, quality narration to point out features and so forth. Depending on how professional you want your video to look like, you can either do-it-yourself using your own video camera, or hire a professional to do it for you.

Hosting your Video

While you could host the video yourself, it is a far more economical option to host on a video content site such as YouTube and/or Vimeo. These services are free to user and take away the burden of having to provide bandwidth for high speed streaming video, plus are easy to embed on websites. In addition, sites like YouTube have the benefit of including integrated social networking and search engines to help users find your video. Visit our youtube account as an example and to see all our videos.

Spread the Word

Simply uploading is not enough, now you need to get your video out to viewers! Social media is the most powerful way to spread links of any kind. Be active on sites like Facebook, Twitter, Linkedin, Pinterest, Google+ and many other social media platforms, engage with your customers, clients and followers on those pages and also partake in discussions with other popular users. The power of active and well managed social media is one of the most potent advertising tools of our time!

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