If you’re looking to get the most out of the promotional power of the internet, you can never ignore the merits of video marketing. Showcasing a villa in this massively engaging and extremely modern manner allows villa owners, agents, and owner representatives a chance to bring the viewer something of a first hand sense of what it is like to experience the beauty of the property first hand.

Video content is one of the kings of the internet, easily accessible for viewers and requiring minimal commitment of time or effort. It’s the secret weapon that takes promotional efforts to the next level. Videos can showcase features of the most opulent villas in Bali and take viewers through the rooms of the best luxury villas in Koh Samui, not to mention highlight the unique selling points of Phuket’s most breathtaking vacation homes.

You might think to yourself that a villa isn’t necessarily something that would benefit from video marketing – but you’d be wrong. Strategic video marketing for any villa, especially those in the tropics, provide a brief glimpse of what guests should expect during their visits. And by creating a video-driven strategy that reaches a wide audience, there’s a higher likelihood of increased bookings as well as return business.

The Incredible Appeal of Video

Video is by far one of the most intriguing and attention grabbing mediums available. Its appeal is universal: across practically all cultures and people, for those who have access to it, video is truly enthralling. Able to engage a wide range of viewers of different types thanks to its easy to digest and highly accessible nature, the inherent appeal in video offers the potential to attract viewers by virtue of the medium who might otherwise have never found their way to your villa.

Seeing truly is believing. Even on video, the impact of seeing for oneself the villa that they have a chance to stay at immediately establishes a sense of legitimacy to the villa owner and a certain “life” to the villa within their imagination. Videos give villa owners a chance to showcase all the finer points of their villa, as well as highlight the staff and build character and trust from the earliest phases. 

Related article: The Staff Involved in a Luxury Villa Rental Operation

Determining The Form of The Video

The main question to determine when doing any kind of video marketing is the length and form of the video. If you are doing short-form videos to post on platforms like Instagram Reels, YouTube Shorts, or Tiktok, you may want to consider quick cuts of live shots from the villa, especially those that linger on prime luxury features such as bedrooms and pools. Long-form videos, which are usually posted on YouTube or Vimeo, can afford to feature longer clips and more features of the villa.

Another important aspect of putting together a video for your villa is the story you want to tell with the video. Do you want to share a typical day in your villa, or provide a comprehensive overview of all the “wow” factors that make your villa stand out? You don’t even need to come up with a detailed script or storyboard as long as you can determine how the video flows from one image to the next.

Related article: How to Set Up Your Luxury Villa Rental for Success

Putting it Together

So if you’ve decided to make a video to promote your villa, how to go about it? Getting some high quality footage of your villa is the first step. Your videos should contain quality footage of moving subjects, from aerial drone shots of the villa to clips of staff displaying their hospitality. Depending on how polished you want your video to look like, you can either do it yourself using your own video camera, or hire a professional to do it for you.

Editing the video helps to make the content flow in an engaging way. You may not want to use any clips that would “undersell” the villa’s appeal, such as those with dim lighting or grainy footage. Make sure that the appeal of the video is as enticing and “cinematic” as possible so that all the unique selling points worth mentioning can be highlighted.

Related article: Highlighting Your Villa USPs to Attract More Bookings

Spreading the Word

The power of active and well managed social media is one of the most potent advertising tools of our time. Social media is an ideal way to spread links of any kind, especially video links. Be active on sites like Facebook, Twitter, Linkedin, and many other social media platforms. Use these platforms to engage with your customers, clients and followers and also partake in discussions with other popular users.

Another way to market your videos is to enable share and embed links so you and other users can repost them on blogs, social media accounts, and more. It definitely helps to have your own channel on the video sharing platform of your choice, especially YouTube and Instagram, so that your company is highlighted first and foremost as the owner and source of the video. For more inspiration, check out the most-viewed villa videos on The Luxury Signature’s own Youtube channel.

Take The Cinematic Approach to Marketing

Videos are the best way to showcase your luxury private villa as the best of the best. They can show the lush details of every room and capture members of your staff in action. They can also make or break your marketing strategy unless you master the most important aspects of creating a video that entices and invites guests to inquire and book.

With these helpful tips for video marketing, you too may be able to build upon your existing marketing efforts by creating a beautiful video that tells the story of your villa for your prospective guests and viewers. Through video marketing, you can establish the reputation of your brand and capture the attention of your target audience.

Want to know the best tips for villa management? Check out our Villa Owners’ Guide.