Villa Owners Guide

No matter how appealing your villa is, it is how it is packaged and marketed that really catches the eye and captures the imagination. From the design details to the spectacular location, your villa may be catwalk-ready to parade in front of the luxury villa rental market, but you still need to strut your stuff. Whether you are doing it alone or utilizing the services of a marketing team, in-house or outsourced, being aware of marketing tools can help you flaunt your villa assets successfully. Here’s how: Strategy and Analysis You need a marketing goal, a strategy for achieving that target, and a way of analyzing the results. Marketing campaigns can be multi-faceted, reaching out to would-be vacationers through a variety of paid, earned, shared, and owned media channels. This all-encompassing approach and how each part of your marketing plays out needs to be pre-assessed so that it fits together and …

You have an incredible luxury villa to rent; one that appeals to an exclusive vacation clientele. In other words, they probably want what you have got! But what could stand in the way of successful villa rentals and happy holidaymakers looking for a luxury villa? Your reservation team! The golden gatekeepers of luxury villa rentals are your reservation team. The quality of your reservations staff and villa booking process makes all the difference, and either leads vacation seekers to your villa door. At the same time, a less than high-quality service is the equivalent of slamming the villa door in the face of sales and turning potential vacationers off and away. What villa rental seekers need When holiday goers are booking a hotel, they tend to check out a few details and then simply book in an instant. Luxury villa rental seekers are a little different. There are many more questions …

Long gone are the days when the only choices for promoting your property rental are through the newspaper, word of mouth, or property listings. The age of the internet is here, and nothing has become more powerful than social media when it comes to getting your property rental out there or just about any business for potential customers to see. Social media sites such as Facebook, Twitter, LinkedIn, Pinterest, and Instagram are making waves on the internet, not just for the online community that they build, but also for their tremendous power in helping business thrive in the industry. See our recommended list of must-have social media sites for your property rental business. If you’re still unsure whether or not you should use social media to promote your property rental, here are 5 reasons why you should: It’s Free to Create an Account No other platform can get your advert more …

If you are not yet using social media for your rental property business, you are missing a lot. To start with, you must have a website for your property to get the most benefit of utilizing the social media platform available on the web. Below are some of the most popular and widely used social sites where you can connect with your past, existing, and potential customers, and most especially promoting your property to get more bookings. 1. Facebook Facebook is the undisputed leader of all social media sites to date. With over 1 billion users and growing, it is the most widely used social networking platform in the world. Create a page for your property rental and create one-on-one interactions with your potential clients. For more tips on how to use Facebook for business, click here. 2. Google+ Google is the #1 search engine in the world, with over …

For any types of business, having a website these days is a must. Why? It’s simple. Your customers are online. For the record, almost 80% of our clients who book our villas come from the internet. That should not come as a surprise, I guess. If you are reading this article right now, it means you are online. Benefits of Having a Website Accessibility Having a dedicated website for your villa is like having a business card or portfolio that is available to access 24/7, seven days a week, for anyone needing it. Not only people can look through a more detailed information about your villa, but will also be able to contact you directly when necessary. Branding When you decide to build a website, you must have a name for your villa prepared. With that name, you should be able to come up with a logo and start the …