No matter how appealing your villa is, it is how it is packaged and marketed that really catches the eye and captures the imagination. From the design details to the spectacular location, your villa may be catwalk-ready to parade in front of the luxury villa rental market, but you still need to strut your stuff. Whether you are doing it alone or utilizing the services of a marketing team, in-house or outsourced, being aware of marketing tools can help you flaunt your villa assets successfully. Here’s how: Strategy and Analysis You need a marketing goal, a strategy for achieving that target, and a way of analyzing the results. Marketing campaigns can be multi-faceted, reaching out to would-be vacationers through a variety of paid, earned, shared, and owned media channels. This all-encompassing approach and how each part of your marketing plays out needs to be pre-assessed so that it fits together and …
March 11, 2016
10 Essential Marketing Skills for Villa Rentals to Stay Competitive in this Digital Age
by: Darrel Bella