Culture & Tradition

There’s something different about how Japan welcomes you. It’s quiet, sincere, and often wordless. Before you even think to ask, someone has already anticipated what you need. A towel appears when you’re cold, tea arrives just when the room falls silent, or a door opens as you step toward it. This attentiveness isn’t a coincidence. […]

Thailand is one of the most visited countries in the world, and there’s good reason for that. Aside from its stunning beaches, rich culture, fantastic cuisine, and deep history, the country is renowned for its warm and hospitable people. Visitors often describe the country’s welcome as warm, effortless, and elegant, which is a way of […]

From the sparkling waters of the Andaman Sea to the bustling streets of Bangkok, Thailand is gearing up for a festival season unlike any before. The “Thailand Summer Festivals: 7 Months 7 Wonders” campaign, running from March to September 2025, brings together over 70 vibrant events celebrating everything from traditional Thai heritage and cuisine to contemporary art, and […]

Culture is not only preserved in monuments, artifacts, and historical sites—it also thrives in traditions, performances, and everyday customs. This is what UNESCO recognizes as intangible cultural heritage—the living expressions of culture passed down through generations. These traditions include performing arts, rituals, culinary practices, and craftsmanship, all of which play a crucial role in maintaining […]

Thailand is one of the most vibrant and culturally rich destinations to celebrate Chinese New Year (CNY). With a large Chinese-Thai community and centuries-old traditions, the festivities here are both grand and authentic. Major cities like Bangkok, Phuket, and Chiang Mai come alive with lion dances, dragon parades, and dazzling fireworks. Thailand’s warm hospitality, combined […]